Price rounding, secret numbers and irrational shopping

$1 coin and pink coin purse
How can minor pricing tweaks affect your shoppers' behaviour? wonders Mal ScrymgeourRounding: The other day, the more attractive half of our relationship arrived home in a flurry of bags and a non-stop flow of excited commentary on how much money she’d “saved”.I was delighted to learn this. Even happier when I learnt she had just

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