AJP chats with Regina Cowie, National Dispensary Operations Manager at Priceline Pharmacy
1) When and where did you graduate from pharmacy?
Pharmacy was actually my first ever part time job after school. I have been working in pharmacy since the age of 16! I completed my first degree in sports science and exercise physiology at Sydney University and then went to complete pharmacy at James Cook University in Townsville. I completed this in 2004, and graduated with honours.
2) How long have you been working for Priceline Pharmacy?
I have been at API/Priceline Pharmacy for five years. I have been in my current role, leading the amazing pharmacy operations and services team for just over one year now.
3) What kind of responsibilities do you have in your role?
I am responsible for the strategy behind the growth of Priceline Pharmacy, in the dispensary and health related services. This includes such things as assisting with store numbers growth, retail sales, vitamins, prescription volume and professional pharmacy services.
I negotiate with our generic provider on our ethical and work on all services such as flu, women’s health and our diabetes service. I am responsible for the training and education of our pharmacists to deliver these and all 6CPA services.
Our team signs off all refit and new store dispensary design plans, ensuring our new dispensary design is implemented well, with the customer at the heart of all our decisions. Overall I lead a great team that ensures all our stores are profitable for the partner and help the community achieve their health, beauty and wellbeing goals.
4) What do you enjoy most about your job?
The diversity, energy of the brand and meeting amazing people in all sectors. My role is quite dynamic and it is a privilege to work for a brand that is progressing forward, improving the health, beauty and wellbeing of the community.
We all believe in our vision at API/Priceline to enrich life and be the most inspirational choice for health, beauty and wellbeing. I really enjoy getting into our pharmacies and corporate stores and assisting them with delivering on this vision and ensuring overall pharmacy profitability and community engagement.
5) What’s your top tip for dealing with customers?
Listening to customers is the key. We can then build a relationship, through a model of caring, understating and assisting them with their needs. This enables them to achieve their health, beauty and wellbeing goals.
6) What is your top recommended service for customers?
Our women’s health checks are unique to Priceline. We have conducted over 25,000 women’s health checks with great success and positive health outcomes. Our customers love these and they can be conducted on both men and women.
The service focuses on education on diet, exercise, alcohol, education on breast checking techniques and screening for BP, cholesterol and Haemoglobin using the latest, easy-to-use devices.
If I had to mention a product I would definitely say a probiotic for great gut health and SPF 50+ Anthelios XL sunscreen by La Roche-Posay. This product protects our skin from UVB and UVA rays from the sun, which is essential if you live in Australia.