The big five: who are your customers?


Five key groups of consumer behaviour are emerging from the COVID-19 pandemic, one marketing expert says Professor Gary Mortimer, Professor of Marketing and Consumer Behaviour at QUT Business School, addressed the APP2021 conference on the Gold Coast on Friday, to take delegates through consumer behaviour in a post-COVID-19 world. From a discussion of just why

This content is restricted to registered users only. If you have already registered on the AJP website please login below, Or you can Register for free.

Forgot Password?Why do I need to login & stay in?

Previous Wizard on the move
Next Let pharmacists solve supply