An estimated 60-70% of ads submitted for mandatory pre-approvals to CHP Australia’s Advertising Services Office required some form of compliance amendment. When mandatory pre-approvals end on 30 June, will your business be equipped to confidently manage your compliance obligations?
Without the expertise and insights provided by those providing mandatory pre-approvals, advertisers, and those who ‘cause’ advertising, will need to find another way to ensure that their advertisements are compliant with the Therapeutic Goods Advertising Code (TGAC).
The TGAC is a living document, with 3 updates since June 2018. All advertising must continuously be “code compliant”.
For those who advertise noncompliant materials, the risks include:
- Fines up to $10 million
- Criminal prosecution
- Administrative and legal costs managing complaints and noncompliance issues
- Opportunity loss and creative costs of relaunching ad campaigns
The reputational risks for brands have also never been higher.
“Consumers rightly expect high standards of industry behaviour, and failures to comply with regulations can cause costly and sustained brand damage” explains Brenda Davy, CHP Australia’s Director of Business Development.
“Advertisers must continue to manage their compliance obligations responsibly as their noncompliance vulnerabilities extend beyond the immediate costs of fines and relaunching campaigns. Poor compliance management can also compromise the creative and financial investments advertisers have made to develop a brand.”
“Independent compliance checks have helped minimise the risks of noncompliant advertising, and through the AdCheck service they continue to assist businesses moving forward.”
AdCheck, provided by CHP Australia, offers independent, expert compliance checks and advice on all forms of direct to consumer therapeutic goods advertising.
AdChecks are performed by the same CHP compliance experts who previously provided mandatory pre-approvals.
Established to support responsible therapeutic goods advertising, advertisers and retailers, AdCheck’s comprehensive services, available 1 July, include;
- Timely and dependable compliance checks regardless of the ad’s consumer audience or communication medium
- Expert guidance and advice to address compliance issues
- Early stage concept consultations and advice
- Coaching and compliance training
- Support and advice managing complaints
- Unique AdCheck verification number
Don’t run the risk – Submit for AdCheck
For more information about the AdCheck service visit www.adcheck.com.au