Reforms to Therapeutic Goods Advertising requirements, including the end of mandatory pre-approvals on 30 June, means your obligations and liabilities when advertising therapeutic goods to consumers have changed.
Over the past 25 years, mandatory pre-approvals have helped protect advertisers, consumers and retailers from noncompliant advertising through independent, expert compliance checks from dedicated Therapeutic Goods Advertising Code (TGAC) experts.
From 1 July, companies that create and/or place ads will still have the same legal responsibility to ensure their ads are compliant, but without the benefit of this compliance safety net.
An estimated 60-70% of ads submitted for mandatory pre-approvals to CHP Australia’s Advertising Services Office required some form of compliance amendment.
“With the TGA’s increased sanctions and penalties for noncompliant advertising, it is now more important than ever to ensure that all direct to consumer advertising – including social media content – complies with the TGAC,” Steve Scarff, CHP Australia’s Regulatory and Legal Director explains.
“If product sponsors, marketers, publishers and retailers do not manage their compliance obligations they risk not only heavy fines and sanctions, but also brand and reputational damage.”
That’s where AdCheck can help.
AdCheck, provided by CHP Australia, offers independent, expert compliance checks and advice on all forms of direct to consumer therapeutic goods advertising, helping to minimise your risk of noncompliance.
AdChecks are performed by the same CHP compliance experts who previously provided mandatory pre-approvals.
To support responsible therapeutic goods advertising, advertisers and retailers, AdCheck’s comprehensive services, available 1 July, include;
- Timely and dependable compliance checks regardless of the ad’s consumer audience or communication medium
- Expert guidance and advice to address compliance issues
- Early stage concept consultations and advice
- Coaching and compliance training
- Support and advice managing complaints
- Unique AdCheck verification number
For more information about the AdCheck service visit www.adcheck.com.au