TWC Chief Pharmacist Brenton Hart delivering a vaccination
Q&A with TWC Chief Pharmacist Brenton Hart
TerryWhite Chemmart leads the industry when it comes to pharmacist-led vaccination services with over half a million flu vaccinations delivered by TWC pharmacists last year.
Now that community pharmacy’s role in the COVID-19 vaccination rollout has been confirmed, TWC chief pharmacist Brenton Hart (pictured above delivering a flu vaccination) shares his thoughts on what this means for the TerryWhite Chemmart network and the industry at large.
TerryWhite Chemmart has been driving its leadership in vaccinations since the program was first piloted in pharmacies. Why is it so important that community pharmacy get behind vaccinations?
Pharmacist-administered immunisation is one of the most successful public health initiatives in Australia in recent years and at TerryWhite Chemmart, the growth we have experienced in vaccination services has been phenomenal.
Pharmacists are the most accessible health professionals in the country providing the convenience of on-the-spot vaccination and a safe and professional service.
Our pharmacists have risen to the opportunity to expand their scope and this service continues to grow in our network because they are such strong advocates of vaccination.
Last year TerryWhite Chemmart vaccinated more than half a million Australians against the flu. How is TerryWhite Chemmart preparing for this year’s influenza season?
2020 proved to us that when you have volume, every second saved across a workflow is critical in maximising the service for pharmacists and patients alike. We have done significant work since then and invested heavily to integrate key systems across our dispensary and professional services business, gaining important time back for our pharmacists and reducing the administrative duties that come with running a vaccination service that meets all professional obligations.
At the end of last year, we also launched a ‘direct to consumer’ campaign generating more than 15,000 booking expressions of interest from our customers, increased our online booking capacity and revamped our corporate flu program.
We have also been readying our pharmacist network through virtual training events and hands-on practical training via our Masterclass Forum in March.
With community pharmacy involved in the COVID-19 vaccination rollout, what is TerryWhite Chemmart doing to ensure its network is ready for this critical public health service?
Supporting the Government to deliver the COVID-19 vaccine to millions of Australians is likely going to be one of the greatest challenges our pharmacists will face in their careers.
For TerryWhite Chemmart, we have expanded on our established educational program to accommodate the COVID-19 vaccine rollout by covering such topics as vaccine leadership and hesitancy, vial-based vaccine administration and begun the introduction of our critical vaccination workflow updates.
With regular communication and hands-on assistance with things like ordering consumables and completing the EOI form, we are doing everything we can to help our network put their best foot forward in delivering the rollout professionally and efficiently.
I firmly believe that the work we began back in mid-2020 has put us in an industry-leading position. The improvements we have built into our systems, workflow and support will allow us to not only greatly assist our pharmacists to make the most of this opportunity to drive public health outcomes, it will also future proof our network for further expansion of scope and impending national vaccination harmonisation.
‘Now is the time to join TWC’
“I was an independent for 3 years before joining TWC and in our first year, our overall sales grew by 26% and our retail sales grew by 42%.
“I attribute several factors to the growth, but I simply cannot deny the brand recognition.
“As soon as our signage was up, we immediately started to experience a new customer base due in great part to the significant amount of TWC advertising. Last flu season we also provided flu vaccinations to 1600 TWC voucher holders. That is 1600 people specifically looking for a TerryWhite Chemmart pharmacy who could not use these vouchers in any other store. And the support TWC provide in helping us deliver vaccinations services to the community is incredible.
“With what is now looking to be a significant year in vaccinations, I cannot recommend enough that now is the time to join TerryWhite Chemmart.”
Narelle Hannah, TerryWhite Chemmart Network Partner at TWC Mt Druitt and Blacktown in NSW.