$1 discount didn’t drive pharmacy choice

$1 pharmacy discount: single dollar coin
Less than 10% of consumer respondents to a King Review survey deliberately chose a pharmacy to obtain the $1 copayment discount The controversial optional $1 copayment discount has not been a key driver of pharmacy choice, according to an externally-produced report for the King Review, which examined consumer attitudes, expectations and experiences of consumers interacting

This content is restricted to registered users only. If you have already registered on the AJP website please login below, Or you can Register for free.

Forgot Password?Why do I need to login & stay in?

Previous Give us evidence, transparency
Next A closer look at the referral secret shopper survey