A look at poop culture


Fibre supplement Metamucil conducted an Australia-wide “Poop Culture Report” to take a look at our comfort levels when talking about the toilet

Metamucil says that the research aims to help raise awareness of the importance of gut health and encourage discussion about what’s normal and what’s not.

The survey found that four in five Australians think it’s now more socially acceptable than ever before to discuss our toileting habits.

But even though one in five people over the age of 30 suffer from constipation, only a third are open to discussing just how regular they are.

As a result, Metamucil has asked footballer and “renowned oversharer” Beau Ryan to lead the awareness campaign.

“I think it’s great we’re all talking about poo and our bathroom habits – everyone does it, lets not be ashamed about it,” Mr Ryan says. 

Beau Ryan.

“We used to be massive oversharers in the sheds, we would always leave the door open, talk about poo, nothing was really off limits.

“I’m passionate about health, fitness and doing the best for you body, and if we can share about our healthy habits, the importance of staying regular or advice about poo, even in a humorous way, then I’m all for it,” he said. 

The Poop Culture report also showed that:

  • Australians are most comfortable talking about their poo to their significant other (56%), their family (49%) and their friends (37%).
  • One in 10 discuss it with work colleagues
  • Half a million Aussies say they would talk poop on a first date.
  • Eight out of 10 Aussies are also happy to drop some details about their bowel movements. The topics most people discussed were being constipated or having diarrhea (52%), discussing concerns about their toilet trips (48%) and letting people know they need a poo (43%).
  • 35% discussed the finer points of toilet paper etiquette and whether they are a scruncher or folder of toilet paper and 30% were happy to share their feelings of relief after having done a poo.
  • Men (45%) are more likely than women (35%) to say they are very comfortable talking about their bathroom habits/poo.
  • Six out of 10 Australians do not get enough fibre in their daily diet.

“There is a serious side to talking s**t,” said P&G Healthcare ANZ brand manager Andrew Crowe.

“Gut health is hugely important for our overall health and wellbeing and good gut health starts with regularity. Yet only a third of us discuss the more serious side of our bowel movements such as how often we go to the toilet and the overall experience itself.”

“We want to harness the nation’s love of toilet talk to educate people on the importance of staying regular and its impact on gut health, so they add this to their next poo chat.” 

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