Do pharmacists’ own values act as barriers to charging patients for cognitive pharmacy services?
PhD candidate at the School of Pharmacy, Queensland University of Technology Bernice Prior believed community pharmacists were underpaid… sparking her research into the area.
“My research is investigating a user pays model of remuneration for cognitive pharmacy services,” she told the AJP.
“More specifically I aim to identify if pharmacists’ values are barriers or facilitators to charging patients for cognitive pharmacy services, and if there are specific services that pharmacists are more willing to charge patients for.”
Feeling that community pharmacists were underpaid, she began exploring community pharmacy revenue.
“When looking into revenue for community pharmacy, it became evident that due to decreased government remuneration and increased competition there was a need for new revenue streams to be identified,” Ms Prior said.
“One alternate revenue stream would be cognitive pharmacy services, performed by the pharmacist and remunerated by the patient.
Anecdotally pharmacists seem unwilling to charge for their services. Therefore, for this revenue stream to be successful, pharmacists’ willingness to charge for these services and patients’ willingness to pay need to be explored.”
She said that to date, the focus of research into whether cognitive pharmacy services could be introduced into the community sector has been clinical, “without much consideration of where remuneration could come from”.
“While some of the research to date has begun to explore patients’ willingness to pay, there is no published research on pharmacists’ willingness to charge,” she said.
“Having a greater understanding of pharmacists’ personal factors of influence, such as values, could assist in understanding pharmacists’ willingness to charge for these services.
“Therefore, this part of my PhD is a survey which explores pharmacists’ values and their impact on willingness to charge patients for cognitive pharmacy services.”
Ms Prior is looking for registered pharmacists and interns employed in community pharmacy, or owners of community pharmacies, to participate in an anonymous online survey.
The survey includes a validated values tool by Shalom Schwartz that has been used to explore values in over 40 countries in the world, Ms Prior said.
The online survey is expected to take approximately 15 minutes to complete.
Completing the survey also gives participants the opportunity to go in the draw to with one of six $50 eftpos gift vouchers.
For those wanting to participate the QR code is below and the link to the survey is:
The Terms and Conditions of the prize draw can be located at:
This study has been approved by the QUT Human Research Ethics Committee (approval number 1900001163).