Amcal to relaunch at the age of 80


Amcal is celebrating its 80th birthday by announcing the brand’s relaunch

Amcal got started in Australia in the 1930s as Allied Master Chemists of Australia Limited (A.M.C.A.L): at its inception in 1937, 11 pharmacists joined forces to maximise their buying power to offer competitive pricing and a greater product range to customers.

This heritage is reflected in Amcal’s industry leading positioning and customer-centric care, the brand says.

Chief Operating Officer of Sigma Healthcare Gary Dunne says that pharmacists are extremely excited and proud to be relaunching the Amcal brand this year to commemorate 80 years of Australian healthcare.

“Amcal’s philosophy has always been to provide outstanding healthcare services to every customer and patient across Australia and we do this through a range of structured professional programs through our vast network of stores,” Mr Dunne says.

“Having the support of the Sigma Healthcare network allows us to invest in programs that provide industry leadership to actively engage in industry discussions and contributes to a viable, dynamic, equitable and patient-centric healthcare system.”

Mr Dunne says that Amcal plans to continue to redefine the role pharmacists play in the lives of the community by encouraging customers to “Just Ask Amcal”.

“Our new proposition aims to empower Amcal pharmacists to engage or re-engage members of the community who may be in need of health advice, to highlight the important role pharmacists play in the Australian healthcare system,” he says.

“We are so confident in the new Amcal brand positioning.”

One pharmacist who has seen much of Amcal’s advancement over the decades is John Pisasale, a 26-year Amcal veteran at the Robinvale pharmacy in Victoria.

“Since beginning my Amcal career in 1991, I’ve seen an increased focus on retailing with a more disciplined and data driven approach to things like product merchandising and buying, as well as a proactive approach to improving patient and customer outcomes through outstanding support, effort and focus placed on professional services,” Mr PIsasale says.

“Some of the biggest innovations concern our professional services, and I can see Amcal continuing to provide these valuable services to customers under an overarching healthcare platform that will innovate the in-store experience.”

Mr Pisasale says he believes Amcal has future-proofed the brand for the next 80 years by providing the best range of services, professional advice, medicines and general health products for customers no matter their health and wellness concerns.

“There will always be great value to customers from our focus on advice and professionalism, backed by the latest technology and the in-store expert team to assist customers in a meaningful way.”

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