A new program will see ‘Aussie Products Only’ sections rolled out across a network of over 650 pharmacies across the country
Pharmacy Alliance has launched an initiative that it says will give Australians another reason to shop at their local independently owned pharmacy instead of the “big box chemist”.
Through this program, which has been named “Slingshot”, Australian Products Only sections will be introduced across the Pharmacy Alliance network, which includes more than 650 independently owned pharmacies across Australia.
The new initiative is the brainchild of DaigouSales founder and Managing Director, Dr Mathew McDougall.
The program will help Australian brands to raise their profile and sales in Australia, as well as help them with their export journeys, says Dr McDougall.
“Unless you are an established brand, pharmacies and retail outlets don’t want to know you,” he says.
“If you want to export your products overseas into markets such as China, your product’s brand awareness needs to be on the rise in Australia and you need to be achieving strong local retail sales. This all leads to greater consumer credibility in your target export markets.”
Through DaigouSales, Dr McDougall helps Australian business to launch their products into China via the fast-growing Daigou network.
DaigouSales is an online sales platform that sits on WeChat and enables Australian businesses to set up e-stores to sell their products to China via Australian-based Daigou (Chinese shoppers who buy Australian products and send them back home to friends, family and others).
“‘Slingshot’ is a win win for our independent pharmacy members across Australia and Australian small businesses,” says Darren Dye, CEO of Pharmacy Alliance.
“Australian products are high quality products designed and manufactured in well regulated environments.
“By creating shelf space across our network of independent pharmacies to showcase and sell emerging Australian products means we are not only offering the community the opportunity to purchase high quality items, we are also supporting growing Australian businesses – and this is a good thing for everyone.
“Importantly, our independent pharmacy members will become known for stocking emerging Australian brands and this will bring shoppers into the pharmacies wanting to support and buy local Australian products.
“We are really pleased to be partnering with DaigouSales.com to launch this new program and we are looking forward to offering the Australian community another reason to shop at their local independent pharmacy,” said Mr Dye.