Blackmores in health focus at Australian Open


The Blackmores Australian Open precinct, artist's impression

Blackmores is planning to welcome thousands of tennis fanatics to its official Blackmore Wellbeing Oasis at the Australian Open, signaling the beginning of a four year partnership with Tennis Australia and their Summer of Tennis.

Throughout the Australian Open, the innovative double story consumer brand activation at Grand Slam Oval will offer consumers a complete wellbeing experience, including the newly launched Blackmores Wellbeing Check, a social activation to make your ‘I Will Be’ statement of intent for 2016, roaming massage angels, the Blackmores Superfoods bar, as well as daily prizes and take away goodies.

“We are thrilled to be partnering with what is undoubtedly one of the premier sporting events in this country,” says Paul Di Vito, Chief Marketing Officer, Blackmores.

“We want visitors to go on a journey at the Blackmores Wellbeing Oasis – we want to empower them to feel their best, become more aware of their personal health and inspire them to ‘Be a Well Being’ throughout 2016.

“It’s our first year at the Australian Open and we’re going to be putting on a show!”

The Blackmores Wellbeing Check is an online interactive questionnaire offering consumers a personalised summary of their overall health and wellbeing. Ten questions which focus on physical, mental and emotional wellbeing, take the user on a personal journey to uncover a holistic view of their health.

The final score provides users with a starting point on their journey to wellbeing and the opportunity to make their #IWillBe statement on social media.

Blackmores Global Health Ambassador and Australian Open 2014 champion Li Na as well as Blackmores Australian Open Ambassador Rachael Finch will be among the many sporting, health and media personalities who will take part in the Blackmores Wellbeing Check and make an ‘I Will Be’ pledge for their health and wellbeing goals at the Wellbeing Oasis during the tournament.

Also on offer at the Blackmores Wellbeing Oasis will be beverages using the newly launched Superfoods range, comprising of six superfood products sourced with the highest quality ingredients and added nature boost (such as antioxidants). The range includes Vitality Super Greens, Coconut Water, Wild Blueberry Blend, Single Origin Cacao, Matcha Green Tea and Raw Chia.

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