Chemist Discount Centre has integrated ePrescription and Click and Collect technology into its eCommerce platform
The move is intended to create a seamless, end-to-end process for its online customers, the banner group says.
CDC says the technology allows easy upload of ePrescription tokens into its Click & Collect system, ensuring quick access to prescription medications, while also giving access to Over-The-Counter and daily consumer items.
The brand reports a 19% uplift in web acquisition compared to this time last year, with categories such as diet and fitness, mother and baby and general medicines and vitamins particularly strong.
The integration with ePrescription has also resulted in return purchases via the Click & Collect system.
“The CDC online platform features the entire range of our pharmacy’s products and offers, so customers can get what they need in a way that’s quick and convenient for them. We are excited for customers to experience the Brand in this new way,” says Kavita Nadan, owner of Chemist Discount Centre Endeavour Hills.
Items can now be made ready for collection or delivered to customers’ door from their pharmacy of choice, coordinated from their home. Same day delivery is also available in participating stores via delivery partners, or items can be scheduled for delivery on other convenient times.
“The Chemist Discount Centre Brand has been built upon sophisticated technology. We have an automated inventory management system, pricing analytics, and now a seamless integration of our Click & Collect technology with ePrescription functionality,” says Roger Millichamp, Chief Executive Officer.
In the next phase of the technology development, the brand will focus on adding improvements to the operational efficiency for pharmacy teams.
“The CDC Click & Collect system will be fully integrated with the Point-Of-Sale system for quick and simple retrieval of online orders without the need to scan each item, or extract the orders from separate platforms,” says Mr Millichamp.
Quarterly overall web traffic report and sales reports for Click & Collect/Deliver will also be made available to CDC pharmacies, with itemised details of each item sold.
“Our focus is to keep supporting our CDC franchisees to run superior and successful businesses, with the end goal of supporting their communities,” says Mr Millichamp.