More than 240 pharmacists have attended the second annual Chemmart Masterclass, to build on the success they have experienced since the program’s launch last April.
Chemmart Executive Director Duncan Phillips says the brand is committed to bringing its pharmacists forward and giving them the skills to improve the health and wellbeing of every patient that walks into a Chemmart pharmacy.
“We are committed to a renewed customer-focused strategy and a key area is ‘developing leaders’ – Masterclass is an important vehicle for us delivering against this,” Phillips says.
“In 2015 our pharmacists embarked on a journey of personal and professional development, with a focus on providing enhanced care to prescription patients.
“This year we extended the Masterclass program even further and looked at how pharmacists can better engage with non-prescription patients by moving further out onto the pharmacy floor.”
Masterclass 2016 encompassed clinical updates on pain, skincare and digestive health; a psychological look at how pharmacists view their customers; and practical sessions on bringing service theories to life in Chemmart pharmacies.
It included presentations from some of Australia’s leading pharmacy and retail experts including Dr Abilio Neto, Dr Lisa Nissen, Sarah Dewey, Carolyn Creswell and Chris Helder.
“Masterclass delegates were able to fulfil their compulsory education requirement for the year through attendance at the event,” Phillips says.
“More importantly though, they took away the skills to deliver the unique, patient-centric experience that customers are looking for.”
Phillips says Chemmart is “absolutely dedicated” to supporting its pharmacists.
“The Chemmart brand is committed to the highest levels of customer service in pharmacy, with the most accessible and expert pharmacists, and delivering leading health services and patient-focused health care solutions,” he says.
“We believe pharmacy owners and the brands and banners that support them should be providing their pharmacists with the skills and tools required to lead and implement change.
“Professional development is about more than clinical updates on disease and illness, it’s about showing pharmacists how to be the best pharmacist they can be.”