Cute shopper stars in youth tourism push


A koala who popped into a Tocumwal pharmacy has become a star of a new Tourism Australia campaign

In August, the koala ambled through the doors of the Tocumwal Guardian Pharmacy, on the NSW-Victoria border.

“Where are the eucalyptus drops? He walked the store, got some free pharmacy advice and then headed to the tree up the road. Only in Toc!” the pharmacy posted to its Facebook page.

Pharmacist Ashley Wiles told the AJP that “It’s strange, it’s been a couple of months but still to this day, we get people walking into the pharmacy, asking if this was the pharmacy the koala walked into”.

Since the visit and the Facebook post, the pharmacy had messages from people in all across the country and internationally, saying ‘I wish I was there!’”

 

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Tourism Australia has just launched a dedicated, tongue-in-cheek news channel, delivering “good news stories” from across the country in a $5 million campaign aimed at young people.

Aussie News Today is delivered from the top of the Sydney Harbour Bridge, and will feature three reporters travelling around the country.

The content will be shared globally using Tourism Australia’s digital and social media channels, including dedicated Aussie News Today Facebook and Instagram profiles, and a news hub on Australia.com.

Tocumwal’s cheeky visitor is the lead story on the campaign’s launch video.

Mr Wiles told the AJP that he and the pharmacy staff are excited to be featured in the campaign.

“We’re very happy – it’s great publicity for Tocumwal,” he says.

 

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