CWH investigates augmented reality, Internet of Things


Chemist Warehouse is considering installing thousands of sensors in each store to find out what customers want

Chemist Warehouse AMS solutions architect Antoine Sammut presented at this week’s vForum in Sydney and told delegates that the “Internet of Things” offers the chain “tremendous” opportunities.

IT News’ Ry Crozier reports, in an article titled “Chemist Warehouse could create an Internet of Medicine,” that the giant could use the sensors to learn about consumer foot traffic, and the products they are most interested in.

“We can actually get to the point where we can almost feel what is happening in a store,” Mr Sammut told delegates.

While the sensors were a “strange concept,” as a retailer Chemist Warehouse needs to be able to understand is this product interesting and how we can actually improve the experience.

“In order to be able to deliver that, we are considering having thousands upon thousands of sensors out there, within each store having over 1000 sensors.”

The chain is also keen on the use of augmented reality, to help guide customers around the stores.

As IT News points out, this latter idea was discussed a year ago, as Chemist Warehouse and My Chemist talked about an app which could steer customers to the products they were seeking.

“We want to be able to take you into our stores and guide you through our stores using augmented reality,” Mr Sammut told vForum.

“A lot of phone devices out there are starting to become capable of doing that.”

He also highlighted that AR could also be used to offer staff training.

“We’re looking at the concepts of AR to teach them the tasks they need to do and guide them at their learning pace.”

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