David Haworth writes …. “I would take issue with David Quilty’s third point in his AJP article today. He said “Consumers are becoming more knowledgeable and less willing to be told how they will look after their own personal health care needs. Better informed consumers are more mobile and less rusted-on, resulting in more intense competition across the health sector.”
“While this may be true in the affluent areas of the big cities the majority of consumers are still poorly educated and informed. Rural areas of Australia will not see this trend in any great degree. A report shows levels of illiteracy in Tasmania as a state of 50%. Misinformation from Doctor Google by consumers without the ability to discern reputable sources will continue to be an issue for pharmacy.”
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