A Tasmanian pharmacy is the first winner in Guardian Pharmacy’s new Caring4Community program, which helps pharmacies support causes that matter to locals
The program, which centres on Guardian’s private label Pharmacy Care range, allows customers to make savings on some purchases and helps provide pharmacy owners with an opportunity to support their communities.
Each month, the Guardian pharmacy which sells the most amount of products will see the Guardian chain donate $500 to its chosen community group.
Bellerive Quay Guardian pharmacy in greater Hobart was the first winner, and decided to support 65 Roses, a charity for the ongoing care of Cystic Fibrosis patients.
They chose this charity to help support a young patient who visits the pharmacy weekly for her CF medication.
Bellerive Quay Pharmacy Owner, Claire Sutton, said the whole team aimed high and worked hard in raising the funds for 65 Roses.
“We are committed to not only driving sales and profitability for our pharmacy but also jump at any opportunity where we can give back to and support our local community,” she says.
“Our charity efforts are driven by our team and their desire to give back, and it’s a really important part of what we do.”
Guardian Head of Marketing and Digital Tasha Harp Kennealy said that a key goal behind the new Caring4Community Program is to inspire teams with engaging sales tools that empower them to own the program in-pharmacy, drive sales and support a good cause in the process.
“The future of private label sales is dependent on the relationship that stores are able to build between these brands and their customers,” Ms Kennealy says.
“A promotion like Caring4Community will help drive store and private label loyalty if customers feel they’re getting a good product for a fair price and are supporting the community.”
Joining the Caring4Community Program requires Guardian pharmacy owners to complete and return a Nomination Form.
Upon approval, each participating pharmacy will receive a welcome kit which includes two sales bins, product and top tips on how teams can maximise their chances of winning.