Multiple sclerosis campaign set to change perceptions

Tim Ferguson wearing red and holding cane

A social media initiative has been launched today that reframes perceptions of people with multiple sclerosis by using videos to showcase their accomplishments.

The initiative is called #MyMSVictory and kicked off with a month-long video and social media competition providing a platform for the MS community to share their successes, which includes everything from everyday achievements to amazing feats.

The campaign is sponsored by Biogen Australia, which has a focus on improving the lives of people with MS through innovative science. The #MyMSVictory initiative is being supported in Australia by MS Australia – the national peak body representing people affected by multiple sclerosis.

The aim of #MyMSVictory is to showcase the everyday accomplishments of people living with MS – people with MS, their family members, friends and carers. It also seeks to show how MS is a disease that affects each person differently leading to a wide range of victories.

People can enter the competition by uploading a video (less than 15 secinds) that showcases their own MS victory, tag MS Australia, Tim Ferguson and Biogen and use the official hashtag of #MyMSVictory. Multiple entries are accepted.

Campaign ambassador Comedian Tim Ferguson features in the official campaign videos and will be the guest judge for the competition helping award thirteen prizes.

“For some people with MS, being able to walk around the block with their kids is that great achievement, for others it is competing in the Paralympics,” says Ferguson, who has the condition and has had symptoms since he was a teenager.

“#MyMSVictory is about recognising all the triumphs and achievements of individuals in the MS community.”

Debra Cerasa, CEO of MS Australia, says she is pleased to support #MyMSVictory.

“We are involved in many initiatives that set out to improve the perception of people with MS. It’s about showing the spirit, optimism and determination of people who have to manage this condition on an ongoing basis,” says Cerasa.

“We are pleased to help promote the #MyMSVictory campaign because it is set to make a positive contribution to the way MS is perceived.”

Biogen is one of the global leaders in the development of medicines for the treatment of multiple sclerosis.  Joerg Hermans, managing director of Biogen Australia, says he is enthusiastic about the project.

“The #MyMSVictory initiative really embodies our credo of helping people with MS to live better,” he says.

“We are proud to highlight the achievements of the people we strive to help everyday in this way.”

Winning videos will showcase the entrant’s own MS victory and be no longer than 15 seconds in length.  The competition opens Wednesday 1st July and closes at 11:59pm AEST on Friday 31st July 2015.

Photo: James Penlidis

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