New holistic big box emerges


Discount Drug Stores and two Cairns pharmacists have collaborated to develop a new big box pharmacy brand

Wholehealth Discount Drug Store & Healthfoods focuses on delivering a holistic approach to healthcare and healthy living, they say.

The new model will launch with two flagship stores located in Cairns at Barr Street Markets in Earlville and Pease Street in Manoora, with three upcoming openings in South East Queensland planned for 2018.

Founded by brothers and pharmacists Frank and Vince Pappalardo, Wholehealth Discount Drug Store & Healthfoods is a pharmacy model aimed at meeting the changing needs of consumers.

The two say consumers are increasingly seeking information and access to true organics and natural products to live healthier lifestyles.

The new offers health advice and professional services alongside what the owners call the country’s “widest and most affordable range of organic and natural products across nutrition, health foods, skincare and beauty”.

Wholehealth Discount Drug Stores and Healthfoods co-founder, Frank Pappalardo, says the model aims to deliver a sought-after retail experience to the community as consumers shift toward living healthier lifestyles.

“Pharmacists play a vital role in improving patient health outcomes and we noticed many years ago a holistic model has the ability to contribute even more to our customers’ wellbeing, which led to the creation of the Wholehealth concept,” says Mr Pappalardo.

“We trialled this holistic approach at our Pease Street Discount Drug Store and received an amazing response from our customers. This feedback and insight led us to partner with Industry Concept and Operational Design expert Harry Nina to expand our retail footprint as demand continued to grow for affordable true health and organics.

“By teaming up with Discount Drug Stores, we will be able develop the Wholehealth Discount Drug Store and Healthfoods concept further, bringing it to communities around Australia and ultimately delivering wider services and products beyond simply dispensing medication and health services.”

All new stores will occupy a minimum of 500 sqm, which will allow the Discount Drug Stores brand to expand into standalone and destination retail sites.

Sigma Healthcare’s Discount Pharmacy Retail Group General Manager, Doug Kuskopf-Dallas, said the new concept is a testament to the “exciting opportunities” within Discount Drug Stores and Sigma to provide the highest standard of healthcare to customers.

“Frank and Vince have been a part of the Discount Drug Stores network for 10 years, owning and growing a number of pharmacies across Queensland and we are extremely proud of their success over the years,” says Mr Kuskopf-Dallas.  

“Wholehealth Discount Drug Store and Healthfoods is a prime example of the innovation the brothers bring to pharmacy and their dedication to improving community health. We are delighted to be partnering with them to bring this new model to the market.

“This new, big box, holistic approach to professional healthcare is the evolution of pharmacy and we’re excited to be working closely with Frank, Vince and Harry to roll out the Wholehealth Discount Drug Store & Healthfoods model, as well as introduce the Wholehealth category into our existing network of stores.”

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