Victorian pharmacy owner leveraged relationship with Chemist Warehouse to sell her popular product
Edit: This post originally referred to the brand as The Goat Skincare range. This was a factual error.
Danielle Di Pilla is the founder of Goat™, which includes the popular goat soap products sold across Australian pharmacies.
At the 11.11 Singles Day shopping festival hosted by e-commerce giant Alibaba, Di Pilla reportedly sold more than 350,000 units of her products.
Singles Day – an unofficial Chinese festival to celebrate singlehood – has transformed into one of the largest online shopping days in the world.
Di Pilla’s decision to get involved and access to hundreds of millions of Chinese online shoppers came after strong in-store demand at Chemist Warehouse.
“Obviously it’s difficult to get into bricks and mortar stores in China, but we were able to leverage our relationship with Chemist Warehouse,” she told news.com.au.
“It’s opened up our product to the whole world.”
Chemist Warehouse was the top performing Australian seller during the Singles Day shopping event: according to reports, the discount chain sold almost $2 million worth of stock in the first 13 minutes of the 24-hour sale.
De Pilla explains that she came up with the product after talking to her own customers.
“There wasn’t a natural product that I was satisfied with that I could recommend for people with sensitive skin,” Di Pilla told news.com.au.
“So I started to research the alternatives that I could offer, and found that goats milk had therapeutic qualities — it’s basically the same PH level as human skin.”
The Goat™ range includes soap bars, body wash, moisturising lotion, moisturising cream, shampoo and conditioner.
Image from Facebook.