Pharmacy Alliance launches new strategy

Pharmacy Alliance has announced the next stage of its consumer strategy, at its Members Meetings held nationally this month

In October 2014, more than 500 members were introduced to the ‘Alliance Pharmacy’ co-brand developed to connect the Pharmacy Alliance member network to consumers across Australia, while retaining their own independent pharmacy name or brand.

Alliance Pharmacy presented a new customer strategy that centres on a pharmacist-led and smarter-retailing proposition with the primary aspiration to help customers have the best quality of life, at every stage of life.

“We have been rolling out Alliance Pharmacy co-brand signage through our membership for the last 18 months and now have more than 75 pharmacies with external signage and reaching 500,000 consumers with our Alliance Pharmacy catalogue program every month,” says CEO Darren Dye.

“The symbol of our pharmacist-led component of the strategy is our ‘Medi-Man’ and provides a guarantee for customers of quality-time with the pharmacist.

“We will draw attention to zones in the pharmacy where customers will receive undivided attention with their pharmacist and other professionally trained staff who will provide health solutions rather than just products or services.

“Our member pharmacists’ values centre on the pride in their profession and we want to make sure that this drives how we differentiate our members to customers in an increasingly competitive market,” he says.


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