Getting your ads right

AHPRA plans to run a pilot audit to check health practitioner compliance with advertising requirements in early 2019

Random audits of advertising compliance will advance a risk-based approach to enforcing the National Law’s advertising requirements and facilitate compliance by all registered health practitioners who advertise their services, says the Pharmacy Board in its latest communique.

The National Boards for chiropractic and dental are taking part in the pilot audit.

“The pilot audit has been modelled on the well-established approach to auditing compliance with core registration standards and involves adding an extra declaration about advertising compliance when chiropractors and dental practitioners apply for renewal of registration in 2018 (the National Law enables a National Board to require any other reasonable information to be included with a renewal application,)“ the Board writes.

The pilot will not delay a decision on the application for renewal.

The audit will be carried out by AHPRA’s Advertising Compliance Team from January 2019. It will involve a random sample of chiropractors and dental practitioners who renewed their registration in 2018.

One of the audit’s main objectives is to analyse the rate of advertising compliance for those health practitioners who advertise and who have not been the subject of an advertising complaint in the past 12 months.

A pilot audit report including data analysis and recommendations will be prepared for National Boards to consider the pilot outcomes and implications for future compliance work.

For information about advertising obligations see the advertising resources on the AHPRA website.


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