TerryWhite Chemmart has announced to its 300 supplier partners the progress that the brand has made on differentiating its customer and Network Partner offer
A focus on stronger execution, and a compelling brand campaign with That’s Real Chemistry has led to strong transaction and sales growth since inception in March.
TerryWhite Chemmart CEO Duncan Phillips said the work that has been put in by the entire TWC team over the past 12months, including the announcement of an exclusive partnership with Qantas Frequent Flyer, is yielding results for key stakeholders.
“Having recently held our network partner conference on the Gold Coast, it was important that we connected with our supplier partners,” he said.
“There is a critical collaboration that we foster across our business with our Supplier and Network Partners.
“To support our growing network of pharmacies we have expanded our category team, bringing new capability to complement the talent and experience that we already have to drive our business even further in 2020,” Mr Phillips said.
Mr Phillips said the next 12 months will be an exciting time for our supplier partners, with a growing and extremely engaged network.
“In August, independent research identified a material lift in unprompted brand awareness, which correlates to the improvements in transactions that we have seen. It is pleasing to see the investment is paying off, and we are investing more over the coming 12 months,” he said.
With the introduction of eScript legislation imminent and the need to support both pharmacists and patients through these changes, the group also announced a range of training and new dispensary plus programs, focused on delivering better health outcomes for prescription patients and driving profitability for its network partners.
“Our ongoing commitment to pharmacist training along with our dedicated Health App, provides customers with the best possible experience when getting their prescription filled at TerryWhite Chemmart pharmacies,” said Mr Phillips.
“With our new dispensary plus programs, we are creating an opportunity for our supplier partners to engage in education and customer focused support that will ultimately improve medication adherence and medicine safety for patients.”
The Group also used the opportunity to detail its 2020 Customer Activation Program which includes five signature campaigns, new ways to engage through the brand’s exclusive Qantas Frequent Flyer partnership and an expanded local area marketing platform, iLAM.