Priceline Sister Club relaunches

The Sister Club health and beauty loyalty program has been enhanced to offer more rewards, benefits and free products to its members

Priceline Pharmacy’s Sister Club has recently relaunched the program to offer members more than before.

The Club is the biggest health and beauty loyalty program in Australia with more than 6.4 million members.

The enhanced program offers three membership levels with highest level ‘Pink Diamond’ members receiving up to eight free products a year, as well as quarterly monetary rewards, secret sales and other benefits for all members.

Priceline Pharmacy’s new CEO Richard Vincent says it is very important to acknowledge and reward its Sister Club members, as this encourages customers to continually come back and drive brand loyalty.

Sister Club members have a significantly bigger basket size spending on average 46% more than non-members.

“We deliver a customer experience unlike any other retailer in the country through our personalised services with beauty advisors and pharmacists, as well as our extensive range of 18,000 products across both health and beauty including first-to-market items and exclusive brands,” Mr Vincent says.

“Customers recognise this and want to shop with us, which is why we have evolved our Sister Club offering to ensure they continue to return and also to drive new membership.”

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