Proceedings follow $40k fine

The ACCC has begun proceedings against a women’s clothing company for alleged false or misleading claims about its ‘Anti-virus Activewear’ The ACCC alleges that In July 2020, Lorna Jane claimed that its ‘Anti-virus Activewear’, which was sprayed with a substance called ‘LJ Shield’, eliminated and stopped the spread of COVID-19 and provided protection against viruses