Swedish pharmacy makes coughing billboard to help smokers quit

One of the billboards in action in Odenplan, Stockholm.
The digital screens start coughing whenever a smoker is near, to help them quit in the new year Swedish pharmacy chain Apotek Hjärtat is running a quit-smoking campaign using a billboard that starts coughing whenever a smoker is standing nearby. The digital screen billboards have been placed in common smoking spots and equipped with a

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