TerryWhite Chemmart is speeding up its plans for growth – which include a number of strategic partnership programs
More than 600 TerryWhite Chemmart owners and staff around the country have been told of the group’s plan to launch a new marketing campaign and a series of “significant” partnership programs to boost local pharmacy growth.
Speaking at the company’s annual State Network Meetings in Perth, Adelaide, Melbourne, Sydney, Hobart and Brisbane, TerryWhite Chemmart CEO Anthony White said that the next 12 months will see significant growth for the group.
“Our new brand campaign will be launched to the public this month and will differentiate TerryWhite Chemmart as the market leader for quality service, customer care and great value, as well as emphasising the important chemistry between our pharmacists and their customers.
“We will focus on building significant partnerships with major companies to drive new customers to our pharmacies. The first partnership program to be announced this month will leverage TerryWhite Chemmart’s accessible and cost-effective community based health care services and programs.”
EBOS Group Chief Executive Officer, John Cullity told members at the meetings that EBOS would support and accelerate the execution of TeryWhite Chemmart’s growth and development strategies.
“TerryWhite Chemmart has a leading health position in Australian pharmacy and we intend to further differentiate on this position,” Mr Cullity said.
“We are committed to increasing our spend on above the line marketing to drive awareness and customer traffic into individual pharmacies to grow the network and improve systems including a new integrated ordering system,” he said.
Other initiatives announced at the State Network Meetings included:
- Delivering stronger signature health campaigns that resonate with customers, including flu and whooping cough vaccinations, pain and weight management;
- Simplification of operations and a focus on key destination categories, allowing pharmacists more time to engage with customers; and
- A stronger focus on TerryWhite Chemmart Private label products to highlight value for money.