Vitamin vending machines hit Australia

Source: Vitamin Warehouse

People can purchase vitamins, perfumes, medicines, soft drink and more from vending machines that have opened in Melbourne

A group called Vitamin Warehouse has installed several vending machines in a shopfront on Fitzroy Street in Melbourne’s St Kilda that are open 24 hours a day, reports the Sydney Morning Herald.

The 13 refrigerated vending machines were installed in December, and Vitamin Warehouse Managing Director Hari Shotham says he plans to place thousands more across Australia.

Mr Shotham claims the Fitzroy Street outlet is Australia’s first vending-machine-only shop, and he says each machine is already turning over $1000 a week.

“With a target of 20 machines we are on target to $20,000,” he told the publication.

“Vitamin Warehouse is disrupting the vitamins and health supplements industry by installing 10,000 state of the art refrigerated vending machines with a built-in 46 inch interactive computer screen,” says Mr Shotham.

These screens allow “the purchase of over 1,000 products of Swisse, Blackmores, Nature’s Own, Healthy Care, Centrum, Herron, Cenovis and every other brand not previously possible in any current pharmacy health food store or supermarket retail outlet.”

“Furthermore instant [access] to any naturopath of the brands available as well as to over 4,000 Australian naturopaths using on-spot interactive chat through our touch screen computer,” he says.

According to Mr Shotham, advanced software allows each Vitamin Warehouse vending machine to ‘report’ directly to their office directly.

The group’s managing director reportedly first started working in the vitamins industry with Chemist Warehouse before being inspired by the vending machines trend in Hong Kong.

He says he is able to undercut pharmacies on price because he spends little on staffing and theft costs.

“The highest problem in pharmacies is everything has to be under lock and key. Theft is a massive problem. In a vending machine you cannot steal,” Mr Shotham told the SMH.

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