The Pharmacy Guild has developed social media guidelines for pharmacists
Social networks and other forms of online electronic publishing are an important opportunity for small businesses to promote their services to a wider audience, and support direct engagement with customers and patients, says the Pharmacy Guild.
However when an employee is posting material that relates to their work or their employer, the business owner has a legitimate interest in that content.
The Guild says its members can use the guidelines as a template when developing their own social media policy.
The guidelines stress that any policy makes clear to employees that whatever they post online:
- Must not interfere with their work commitments, be incompatible with their duties as an employee or damage their relationship with their employer;
- Must not contain or link to slanderous, defamatory or harassing content, even by way of example or illustration;
- Must not include information that is confidential to the pharmacy business or in any way breaches the privacy of patients or customers of the pharmacy; and
- Must not bring the employer’s business into disrepute.
A brief view of the guidelines for social media policy include, among others:
- Be responsible
- Be smart
- Be respectful
- Identify yourself
- Respect privacy of others
- Don’t tell secrets
See more and download the guidelines here.