Chemist Warehouse has smashed its own Singles Day sales record in only seven hours

Singles Day is China’s answer to the Black Friday and Cyber Monday sales in the US: literally called “Single Sticks’ Holiday” (the date being 11/11), it’s a celebration of being single.

Since the ’90s, it’s grown to become the world’s largest retail event and Australian brands have again seen a strong showing, with Australia becoming the third biggest selling country, the Australian Financial Review reports.

In 2016, Chemist Warehouse, via its Tmall platform on Alibaba, sold $17 million worth of goods; this year, it broke that record in seven hours of trading.

It was one of Singles Day’s “most-loved” retailers, the AFR says.

Chief executive Damien Gance told the AFR that while final numbers were not yet available, the pharmacy group is “happy” with its Singles Day results.

“We exceeded last year, and enjoyed solid growth. Singles Day and China online retail remains a logistical challenge but one we are learning to manage,” he said.

Chemist Warehouse sold brands including Swisse, Bio Island, Cenovis, Ostelin, Goat and Lifespace, he told the AFR.

It also used the day to promote itself to Australians, offering 11% website discounts to customers here as well.

The top five most purchased products were New Zealand’s Aptamil milk powder; vitamin brand Bio Island; Swisse vitamins and two Japanese nappy brands, Kao Merries and Moony.