Posts in tag

marketing


Having data-informed marketing strategy and analysis is essential for getting the best outcomes, says Sarah Rendell When it comes to pharmacists and marketing, I often come across this common assumption …

Are your marketing campaigns working for your pharmacy? If they’re not, then there may be one crucial mistake you’re making, says Sarah Rendell I recently had a catch up with …

Is your pharmacy making the most of its email marketing? Sarah Rendell gives some tips on how to make it work for you  I had a light bulb moment recently! …

After nine years with one agency, pharmacy’s pinkest multi-million dollar account has been put out to tender The valuable and highly-prized Priceline media account has been put out to tender …

Pharmacy owners need to take steps to strengthen consumer loyalty combat the impacts of rising inflation, experts warn  Community pharmacies are starting to see the combined effects of measures taken …

There is a common error that many pharmacies are making with their marketing strategies, says Sarah Rendell Every January, many set both personal and business goals. From a business perspective …

Renee Giesemann explains why you need to consider your pharmacy’s website, and why you need to do it now We work with a number of independent pharmacies across Australia. When …

What does organic have to do with digital marketing? Well, just like your tomatoes our social media marketing can sometimes benefit from some extra help to grow, says Renee Giesemann …

Guardian Pharmacy has launched its annual Healthy Kids’ Guide Series in a new digital format The change is intended to better meet the changing needs of Australian parents, the banner …

A retail and marketing program has produced double the increased sales for participating members compared to others, says one pharmacy network Pharmacy Alliance has announced the results of its ‘Healthcare …

The International Pharmaceutical Federation has announced the theme of World Pharmacists Day, to be held on 25 September 2022 “Pharmacy united in action for a healthier world” is the theme …

Amcal has launched its Your Vaccination Destination campaign, intended to consolidate the vaccinations it offers into one patient-centred solution Designed to increase the frequency of customer engagements in-store, franchise partners will …