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‘Chemist Warehouse is more media empire than chemist’

Source: ABC. Panellists (L-R): Todd Sampson, Lauren Fried, host Wil Anderson, Cam O’Keefe and Russel Howcroft.
Source: ABC. Panellists (L-R): Todd Sampson, Lauren Fried, host Wil Anderson, Cam O’Keefe and Russel Howcroft.
The pharmacy group is a marketing juggernaut that spends $100 million to look cheap and is "nailing it", according to experts from the ABC show Gruen Marketing and business experts have picked apart the practices of Chemist Warehouse and other pharmacy brands in the latest episode of Gruen (formerly known as The Gruen Transfer), which

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