CWH targeting customers


Chemist Warehouse interior.
Inside the first Irish Chemist Warehouse outlet

CWH has expanded its partnership to power its multichannel growth strategy

Insider Growth Management Platform has said in a statement that Chemist Warehouse has expanded the partnership between the two organisations.

The expansion is intended to “power their [Chemist Warehouse’s] multichannel growth strategy,” says Insider, saying that the discount giant plans to leverage its segmentation, journey orchestrator, and recommendation engine to provide cross-channel individualized experiences and optimize customer engagement.

Chemist Warehouse intends to connect and add a layer of AI-powered capabilities to customer data with Insider, the platform said.

It said that “combining predictive segmentation and precision targeting will enable the pharmacy retailer to deliver more meaningful experiences in the moments that matter”.

“We’ve already started exploring Insider’s feature-rich platform and ran many successful campaigns that have delivered high-impact results, helping us see value in web push,” said a Chemist Warehouse spokesperson.

“We’ve been able to personalise more accurately and target customers more effectively.”

Tony Katsabaris, Country Manager AU, Insider, said that, “Chemist Warehouse has seen excellent results working with Insider”.

“We look forward to growing this long-standing partnership and are honoured to be part of their growth journey.”

Insider’s strategic partnership will enhance Chemist Warehouse’s online engagement with its AI-informed experience journey orchestration tools. The pharmacy retailer will also have access to urgency and trust-building tools like Social Proof to drive conversions and Smart Recommender to inspire customers to discover products through one-to-one personalizations. 

Insider works with more than 800 global brands, including Marks & Spencer, Decathlon, Clarins, MandM Direct, UNIQLO, Philips, Samsung, Estée Lauder, Singapore Airlines, Adidas, Bremont, Levi’s, Avon, Nissan, IKEA, and CNN.

Meanwhile Chemist Warehouse continues its international expansion, with The Times UK reporting that it has signed a 10-year lease on an inner-Dublin site.

The Times reports that the discounter has plans for more stores throughout Ireland.

In October 2020, it celebrated the opening of its first European store, in Blanchardstown, an outer Dublin suburb.

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