‘Devil’s doughnuts’ ad complaints dismissed

VIPoo spray and toilet roll basket
Complaints about an ad featuring animated human faeces have been dismissed by the Advertising Standards Board A television advertisement for Reckitt Benckiser’s VIPoo – which RB described on launch as a “proactive pre-poo toilet spray” designed to combat smells – was flagged by viewers as in bad taste, discriminating or vilifying gender, and containing inappropriate

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