The second phase of the campaign has seen an 875% rise in people visiting the site seeking health advice
Most of these (89%) are new visitors to the site (AskYourPharmacist.com.au) seeking advice on medicine, health concerns and pharmacy related information.
The Pharmacy Guild of Australia’s campaign has also seen a 767% spike in the number of returning visitors to the website, and has driven a 500% increase in web traffic to the FindAPharmacy.com.au site.
Ask Your Pharmacist has been running since 2014, but the second phase of the campaign rolled out less than one month ago (June 18).
The digital-focused campaign includes video and display ads in online publications, mobile targeting and search engine marketing.
Guild national president George Tambassis says the animated ads highlight health services provided by community pharmacy, specifically baby care and asthma care (‘caring down’ for children) and medications management and diabetes care (‘caring up’ for parents).
“The campaign has been very well targeted and is resonating with consumers across the country, particularly the main target of women in the 25-54 age group,” says Tambassis.
“Underpinning the campaign is the key message that the health of our loved ones can be a challenge but your community pharmacist is qualified to help.”
“On top of this we are featuring video presentations from real pharmacists on featured healthcare services,” he says.
It’s not too late for your pharmacy to be involved in the campaign, the Guild has reminded its members.
The campaign is providing in-store material including staff badges, custom prescription backs, fridge magnets and posters, in order to drive the message that “people should think about community pharmacy first when it comes to their health needs.”
See the Guild’s consumer campaign website for more information.