Is Wesfarmers looking to cash in on Sister Club?

Retail conglomerate Wesfarmers could be set to launch retail media businesses to leverage data from its franchises’ loyalty programs  Wesfarmers is thought to be looking to develop advertising offerings, like Chemist Warehouse’s $600 million retail media business, through its Bunnings, Priceline and Officeworks franchises, as part of a strategy to diversify revenue and boost profits.