It’s all about the service

Catherine Bronger Gerard Stevens
Catherine Bronger seeks advice from Gerard Stevens, Webstercare founder

Securing pay for services is vital to the profession’s future and ensuring young pharmacist retention, says rising Guild identity

Pharmacy’s future viability requires it to find ways of tying increased funding for professional services into the next community pharmacy agreements says new NSW Pharmacy Guild committee member Catherine Bronger.

Ms Bronger was recently elected to the NSW branch committee of the Guild, and is currently seeking election as one of the state’s two National Committee delegates

Ensuring she has a voice into the negotiating of the next agreement to ensure a greater emphasis on proper financial recognition for delivering the highest quality professional services is a key plank of her agenda.    

Too often pharmacy has regarded activities that are simply health promotion work as being services, Ms Bronger says.

“While the next agreement must obviously continue to ensure a viable dispensary, the future lies in other areas such as providing diabetes support and education, chronic pain management, asthma management, etc, “ she told AJP.

“My vision for the future is we’ll be doing a lot of screening, we’ll be adding more services beyond diabetes into specialty MedsCheck areas – such as chronic pain or asthma medschecks – and we’ll be moving into alternate areas of payment.

As a former NAPSA vice-president (2004/5) and with recent early career pharmacist experience herself, Ms Bronger says she is acutely aware of the importance of developing a service model to boost retention of and work satisfaction among ECPs.

Another core issue Ms Bronger sees requiring action is on codeine. She says the time is now right, in the wake of the recent Real-Time Monitoring announcement, to launch a major consumer campaign to advise of the issues resulting from upscheduling.

“In our pharmacies we’re giving out letters and flyers and we’re advocating strongly for the ‘Prescription except when’ model advocated by the Guild,” she says.

Ms Bronger says as an owner she brings ground-floor experience and knowledge of pharmacy, plus she works as a diabetes educator, allowing her knowledge of the ways to introduce services into the pharmacy setting.

“I’ve met industry leaders who are experts in their field such as Bruce Annabel, Peter Saccasan, Gerard Stevens on home healthcare, Sue Muller on workforce issues, so I’m looking to consult widely to develop the best advice to bring to the negotiating table.

AJP are currently seeking your vote to find the 10 Rising Stars of pharmacy from the ranks of early career pharmacists. Click here to vote


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