Consumer campaign launched to boost vax rates

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MedAdvisor will commence a consumer awareness campaign to highlight the benefits of the flu vaccination

The campaign will target “busy” consumers between the age of 18 and 64, of which as few as one in five were vaccinated in 2017.

It involves the mid-June launch of a dedicated website that allows consumers to search for MedAdvisor network pharmacies offering flu vaccinations and make an instant booking.

“MedAdvisor is committed to building healthier communities and with our extensive pharmacy network, we can now offer consumers the convenience of a single website to search for appointments at their preferred pharmacy,” says MedAdvisor CEO, Robert Read.

“We are excited to launch a consumer digital campaign to help increase vaccination rates, especially after last year’s flu season, which was the worst in almost a decade.

“We believe the convenience of having a flu jab in pharmacy offers significant benefits for busy Australians, but awareness is still lacking, with data showing only 13% of flu vaccinations take place in pharmacy.

“With 400 pharmacies listed so far on the MedAdvisor flu website, we are confident the upcoming campaign will drive awareness of vaccination services in pharmacy and increase the overall number of Australians who will get vaccinated this year.

“It is also important to note that MedAdvisor is monitoring the current supply issues for the flu vaccine and we feel confident that the Government’s initiatives will ensure supply will be sufficient across the flu season,” assures Mr Read.

“However, we will continue to assess the supply in our participating pharmacies across Australia to verify that the campaign runs where there is an appropriate supply of the flu vaccine.”

Pharmacies with PlusOne software already have access to MedAdvisor’s Pharmacist Flu Program, one of the first services within the Health Services Hub.

More than 70,000 pharmacy customers have been invited to flu services via the App or SMS by their local pharmacy in the first two months since its launch.

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