Patients, customers, clients or something else? What is the term you most commonly use to describe those who enter your pharmacy?
There has been a gradual shift of opinion within community pharmacy from calling people customers to referring to them as patients, as part of a push away from retail toward professional services.
AJP wants to find out what’s the current state of play with regard to the in-store terminology you use to describe your clients (or patients, or customers….)
Vote in our poll