Peak Strategies
Creating effective EDM campaigns for pharmacies
Recently, a client in our marketing module reached out for guidance on crafting EDMs (electronic direct mail) that resonate with their community, writes Rebecca Goodsell At Peak, we use EDMs …
Budget delivers ‘wins’ for pharmacy
Pharmacy owners will have plenty to think about following last week’s Federal Budget, Marcus Evitt of Peak Strategies says Labour Treasurer, Jim Chalmers has released the 2024-2025 federal budget, focusing …
Tips to manage your cashflow
Having a good understanding of your pharmacy’s cashflow is vital, especially with the recent 60 days dispensing changes, says Patricia Aditopo Patricia Aditopo is Accountant Manager of Peak Strategies, pharmacy …
Inflation busting measures may impact pharmacy spending
Pharmacy owners need to take steps to strengthen consumer loyalty combat the impacts of rising inflation, experts warn Community pharmacies are starting to see the combined effects of measures taken …
Optimising your loyalty program
How does a pharmacy go about maximising the benefits of its loyalty program, for patients and for itself? Sarah Rendell looks at the options “Would you like to join our …
Budget 2020: What you need to know
What does the 2020/21 Federal Budget mean for community pharmacy? Victoria Le from Peak Strategies identifies the key announcements Last Tuesday night Federal Treasurer, Josh Frydenberg, delivered the federal …
Deciphering the puzzle
Do you know how to read a financial statement? Here’s a quick guide by Victoria Le, from Peak Strategies As a pharmacist, you are qualified and well trained to help …
Take ownership of your local marketing
A lot of pharmacies rely too heavily on their franchise for marketing when they should be creating localised strategies, says Sarah Rendell These pharmacies assume because they are associated with …