Coughs and colds: educating customers on self-care

Coughs and colds are an ideal opportunity for pharmacists to empower customers to practise self-care and educate on the appropriate use of over-the-counter (OTC) medicines, writes Leanne Philpott KEY POINTS: Cold is the most frequent acute illness affecting humans. Despite being a self-limiting disease, common colds have a notable economic impact. Cold symptoms are, typically,