Priceline Pharmacy is celebrating the diversity and uniqueness of every Australian woman through its store network and website

Amplifying its position as being a brand for women, Priceline Pharmacy’s month-long ‘Beauty of You’ campaign is focusing on beauty from the inside out.

“‘Beauty of You’ explains a lot about what we represent for our customers,” says Richard Vincent, CEO & Managing Director – Priceline Pharmacy.

“We are the destination for both inner and outer beauty, demonstrated by our extensive product range and in-store services across both health and beauty.”

To bring the campaign to life for customers Priceline Pharmacy’s international Make-up Director, Rae Morris, has created tutorial videos teaching women how to personalise their makeup and skincare routines to suit specific skin types.

Beauty advisors will provide these expert lessons in stores through one-on-one consultations.

To complement the tutorials, several short online videos have been created featuring Priceline Pharmacy’s celebrity ambassadors, known as Priceline Sisters, explaining what beauty means to them and sharing their favourite health and beauty tips.

Priceline Pharmacy is also engaging customers through its Sister Club loyalty program with an online ‘Beauty of You’ survey asking women a wide array of health and beauty questions in order to develop a summary of the beauty of Australian women today.