In Depth
Creating effective EDM campaigns for pharmacies
Recently, a client in our marketing module reached out for guidance on crafting EDMs (electronic direct mail) that resonate with their community, writes Rebecca Goodsell At Peak, we use EDMs …
Confronting the stigma: dealing with discrimination around maternity
Pharmacy is an increasingly feminised profession, however we have recently heard disturbing reports of improper treatment and discrimination toward pharmacists and staff who are pregnant or returning from maternity leave …
Trailblazer honoured
AdPha has awarded its highest honour to Peter Fowler FANZCAP (CritCare), recognising decades of commitment to the organisation and profession Fowler is known for generously sharing ‘limitless’ clinical knowledge to …
Coalition would ‘free’ pharmacists from clerical work
“The way we handle prescriptions is 20 years out of date”, opposition health spokesperson says The year is 1984 and the Coalition wants to “free pharmacists from clerical duties” to …
Research Roundup
Debbie Rigby takes a look at the latest in research news Inhaler device selection for people with asthma or chronic obstructive pulmonary disease This article provides an overview of factors …
‘Trouble at t’ mill’: pharmacy as script factory or healthcare practice?
Are your pharmacists regarded as an asset, or as a cost? How you approach this question will determine whether your pharmacy has the potential to take up the newer professional health …
Dry eye: the hidden burden
Whether the cause is environmental or medicines-related, pharmacists are in an excellent position to help patients suffering from dry eye. Megan Haggan investigates Key points: Dry eye is very common, …
Readers react: ‘This decision will shift the pharmacy industry’s landscape’
Pharmacists voice concern over competition watchdog green lighting Sigma’s Chemist Warehouse merger Pharmacists are questioning the Australian Competition and Consumer Commission’s (ACCC’s) decision not to oppose the proposed $8.8 billion …
‘Between the two there was no compromise’
The AJP goes back to the 1950s with historic legislation being passed in Victoria, to allow Friendly Societies to dispense – plus price-cutting, antibiotic stewardship and the likely outlawing of …
A health champion
Pharmacist named one of nine individual Medicare Champions from across the country Laura Stewart, pharmacist and proprietor at Pharmacy 777 Karratha, WA, was named a Medicare Champion in the Stronger …
Research Roundup
Debbie Rigby rounds up the latest in research news Safe withdrawal and tapering of antidepressants This article explores the rationale for tapering antidepressants gradually, in a hyperbolic pattern and a …
Mandatory reporting: a pharmacist’s responsibilities
Andrew Tooms takes look around the nation at the legislative and regulatory responsibilities of pharmacists when confronted by possible abuse of a minor Author: Andrew Tooms BSc (Hons), LLB, MHM, AACPA, …