Blooms The Chemist has topped the Canstar Blue pharmacy customer satisfaction ratings – for the second year in a row.
The chain rated five stars in the “Most Satisfied Customers – Pharmacies 2016” category as well as most other criteria.
According to Blooms The Chemist’s General Manager of Operations, Jason Blanchard, the pharmacy group, which aims to be recognised as a leading Australian provider of pharmacy health services, is thrilled to have topped Canstar Blue’s customer satisfaction rankings for two consecutive years.
“At Blooms The Chemist, we are passionate about delivering the very best that pharmacy can offer, which involves tailoring our product and service offering to the needs of our invaluable customers,” says Blanchard.
“We have spent the past three years delivering a fantastic customer service experience training program to all of our Blooms The Chemist teams, which has substantially improved our pharmacy service offering.
“Our CEO, Phil Smith, has driven our teams to strive for ongoing improvement in service delivery, in the highly competitive pharmacy arena within which we operate.
“By differentiating ourselves through our service offering, we will continue to evolve and grow our business for years to come,” Blanchard says.
The customer satisfaction research and ratings organisation Canstar Blue, engaged Colmar Brunton and I-view to measure, compare and track consumer satisfaction across more than 100 different categories, to help consumers make optimal purchasing decisions for their needs.
Aside from being the only pharmacy chain to receive a 5-star Canstar Blue rating for overall customer satisfaction, Blooms The Chemist was also awarded a 5-star rating for service, advice, range of health products health management programs, and a 4-star rating for value for money, pharmacist availability and range of beauty products stocked.
The customer satisfaction ratings were based on the answers of 2,619 survey respondents.
“Blooms The Chemist outperformed the pharmacy market across most variables, particularly service,” says Blanchard.
“Although online retailers will continue to grow their market share, we have chosen to focus on delighting our loyal customers’ in-store, in order to forge and maintain meaningful and long lasting relationships.”