After partnering with men’s mental health foundation Gotcha4Life, Chemist Warehouse has announced it has raised a million dollars
Gotcha4Life aims to make a significant impact in the men’s mental health space and improve the overall concept of healthy masculinity in Australia.
The money was raised through a variety of initiatives in the groups’ more than 400 pharmacies around the country.
These included selling Lynx, Cenovis, Schick and Codral Plus limited edition “Gotcha4Life” products.
Chemist Warehouse Director, Damien Gance, said that he is thrilled at the organisation’s fundraising efforts for 2019.
“As the House of Wellness, we are dedicated to raising much needed awareness surrounding men’s mental health and encouraging men to open up and communicate in tough times,” said Mr Gance.
“Raising $1,000,000 this year is a testament to our staff’s dedication and passion for the cause.”
Australian men are set to benefit from Chemist Warehouse’s fundraising through several programs.
These include the “Tomorrow Man” workships, which are held by Gotch4Life founder Tom Harkin and facilitators in venues such as schools, sporting clubs and workplace groups, and which highlight the statistics on male suicide, as well as recognising damage caused by outdated stereotypes about men and the pressures these place on them.
Another program involves the “Light Up” workshops run by Weave Youth & Community Services, a not-for-profit which supports children, young people, families and communities facing complex situations and obstacles in their lives. These aim to empower and build resilience in young people to reduce the impact of mental health issues and youth suicide rates, with the support of Gotch4Life.
Gotcha4Life also supports rural outreach counselling and Lifeline crisis supporters – which are in critical shortage, especially male supporters.
Media personality and Gotcha4Life co-founder, Gus Worland, said he was overwhelmed at the support Chemist Warehouse Group continues to show the foundation.
“We are delighted by the support of our major corporate sponsor Chemist Warehouse for the third year in a row,” he said.
“The success of the foundation and our programs within the Australian communities would not be possible without their remarkable support.
“The funds raised will go such a long way in supporting men and the many mental health issues they are be facing in today’s society, from workshops in schools with our ‘Tomorrow Man’ program, to our Rural Outreach Counselling program, focussing on tackling depression and anxiety in remote Australia,” he said.