Insights into the 6CPA: Pharmacy Choice


George Tambassis from the Pharmacy Guild signs the Sixth Community Pharmacy Agreement as Health Minister Sussan Ley looks on

An expert roadshow has provided Pharmacy Choice members throughout Australia with valuable insight into the recent Sixth Community Pharmacy Agreement, Pharmacy Choice says.

The Pharmacy Choice Member Nights explained what the 6CPA means for independent pharmacies and the support Pharmacy Choice can provide.

“It was a good opportunity to explain the implications it has on the industry,” Pharmacy Choice national manager Luke McKinnon says.

McKinnon discussed the program’s existing tools and continuing developments, and the strategy within a challenging and competitive market.

“We highlighted store performance benchmarking, focusing on measuring S3 category sales and the opportunity presented by dispense customers who haven’t purchased retail products,” he says.

“Members were also told of the importance of changing from a transactional mindset to one focused on customer engagement.”

Members heard from Norman Thurecht and Mark Nicholson of Pitcher Pharmacy, who said the two biggest issues for independent pharmacies moving forward are the ability to manage staff and stock – and how to get the best out of both.

“In my mind, the industry needs to change KPIs for staff members and measure them on indicators such as items sold per customer,” Thurecht says.

“Slow-moving stock needs to be regularly identified and a program put in place to clear that stock and replace it with faster-moving, more customer relevant lines that will improve cash flow.”

Pharmacy Now owner Ben Kwong has been a Pharmacy Choice member since his business first opened in Ringwood, in Melbourne’s east, in 2010.

He says the recent Victorian member night provided him with insight and reassurance around the 6CPA.

“One of the big things I took from the evening was the need to change our pharmacy practice and provide more solutions for customers,” Kwong says.

“It’s something we’ve started putting into practice. We’re providing specialised services such as compounding, sleep apnoea services and compression therapy.”

Kwong, a guest speaker at the Melbourne event, told members how the Pharmacy Choice 5-Step Plan has helped his business grow.

“Being a Pharmacy Choice member gives me access to a support network I wouldn’t otherwise have,” Kwong says.

Pharmacy Choice members unable to attend the evenings can access a series of videos from the roadshows via the fortnightly Program Update email. Due to the success of the nights further events will be planned so members are kept informed about the program and any industry updates.

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