Maria Venuti’s daughter spreads stroke awareness


For the second year Priceline Pharmacy is partnering with the Stroke Foundation to deliver Australia’s Biggest Blood Pressure Check

The two hope to beat last year’s result to conduct more than 56,000 free blood pressure checks.

Launching today to coincide with World Hypertension Day (until 14 June 2017) Priceline Pharmacy is offering free blood pressure checks in-store with a pharmacist or on one of 130 Digital Health Stations. There will also be pop-up sites in select shopping centres around the country offering the checks.

“Partnering with the Stroke Foundation for Australia’s Biggest Blood Pressure Check amplifies our strong health offering on a national level which builds customer interaction and provides the opportunity for our pharmacists to create better relationships with their local community,” says Richard Vincent, CEO – Priceline Pharmacy.

During last year’s campaign one in three people tested were found to be at high risk of a stroke and referred to their doctor for a full assessment. A person’s stroke risk is assessed by a blood pressure reading in conjunction with lifestyle and family history questions.

Currently more than 620,000 health checks have been completed on the health stations since they were introduced into Priceline Pharmacy stores at the end of 2015.

Priceline Pharmacy has teamed up with a new ambassador this year with Bianca Venuti, daughter of Aussie entertainer Maria Venuti, sharing the story of her mother’s stroke journey to encourage the public to have their blood pressure checked.

Last year, Maria suffered a major haemorrhagic stroke which resulted in significant bleeding on the brain. As her only child, Bianca immediately took on the role of carer.

After experiencing firsthand the impact Maria’s stroke has had on both their lives, Bianca is helping to spread awareness about the importance of knowing your blood pressure numbers and provide real insight on the impact of stroke to carers.

“Even though my mum had experienced periods where she had high blood pressure in the past, her stroke was unexpected and caused from a huge shock. We were definitely not prepared for the way it turned our lives upside down,” Bianca says.

“Mum now needs round-the-clock care, and is undergoing a long and challenging rehabilitation process. While she is making good progress, there are so many things she can’t do for herself anymore, which has been difficult to see.

“Taking care of her is now a huge part of my everyday life and I know there are so many Australians going through the same journey.”

Stroke facts

  • Around half of all Australians who survive a stroke will need a carer – and this responsibility falls to a loved one.
  • The total cost burden of stroke per person is more than $129,000.
  • 31% of carers report difficulty meeting everyday living costs.
  • 35% of carers report their physical and emotional wellbeing had changed due to caring.

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