Non-pharmacy Priceline stores set for rebrand

Wesfarmers Health commences rollout of new beauty and wellness store brand, Atomica, to replace non-pharmacy Priceline outlets  Retail conglomerate, Wesfarmers looks set to call time on the Priceline brand for its non-pharmacy stores, with one shop already operating under the Atomica brand.  The company’s Castle Hill Priceline in Sydney was converted to the new brand