Out of stock frustrating, but quality compromise would be worse: Blackmores

Blackmores Odourless Fish Oil product shot

The out of stock situation with some Blackmores products is frustrating, but a better alternative than offering a lower-quality product, says the company’s managing director Australia and New Zealand, David Fenlon.

“With out of stocks, the most important thing is we won’t compromise on quality,” Fenlon told the AJP.

“We’re very clear that we have an opportunity to improve our out of stock situation though we will not compromise on the quality to do so.

“Instead, we will work with our partners to help the availability of raw ingredients at the same time we’re increasing the capacity of our production and supply chain,” says Fenlon.

“It would be very remiss of us after 83 years to compromise on quality and we just won’t do that.”

He says that Blackmores is currently implementing a plan to address the situation and understands the concerns of consumers and pharmacists.

“It’s as frustrating to our consumers and customers as it is to us, and we’re very very aware of that level of frustration,” he says.

“Pharmacists have supported us for many years and we appreciate that; our number one priority is to service the Australian consumer and this current growth [in the Australian consumer and veterinary market] is something that we’ve not expected to be as quick or as significant as it has actually been.”

He invited pharmacists to get in touch with Blackmores’ customer service department for more information.

“If anybody’s of the view that they would like to understand exactly where we are at, do ring our customer service department: we’re happy to talk about where the next available order is, what our current state of supply is and we’re always happy to talk with them about exactly where we are in out of stock situations.”

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